SPORTS & BRANDING
The road to 2029 starts here for us, Ethiopia has many challenges but there is noting we can’t overcome, the partnership Macron Gianluca Pavanello is the binging of our transition to what’s coming. Second phase is, for the first one in history allowing Ethiopians a broad to represent there roots which we are slowly archiving, we are the sleepiny Gients and former Confederation Africaine de Football (CAF) we want to go back to our winning ways.
During our match against DC United in Washington DC, I thoroughly enjoyed observing the fans’ reactions. A heartwarming moment for me was seeing a family wearing Ethiopian colors, embracing the experience, and enjoying the game together. Our primary goal was to win the trophy and strengthen our bond with the community, which we successfully accomplished.
Leading a nation that faces challenges in the competitive world of sports has proven to be quite demanding. Nevertheless, as Ethiopians, we exhibit resilience and perseverance until we achieve success. Last week in Morocco, we experienced a rollercoaster of emotions as we suffered a defeat in our first match but bounced back to win the second game by a significant margin, scoring two hat-tricks in the process. Our objective is to revive the passion for football within our community, uniting our nation and people. I vividly recall my childhood days when parents would take their children to the stadium on weekends to watch the game, creating unforgettable memories. I am grateful for the opportunity to be part of a federation that aims to make this a reality for many in the near future. Ethiopia is a land of beauty and home to many talented individuals, and it is our responsibility in positions like mine to nurture their potential and provide them with opportunities to shine. Football serves as a gateway to success for our brightest talents.